PELAJARAN QS. AL-FURQON AYAT 67: PERILAKU KONSUMEN KETIKA PANDEMI COVID-19

Abstract

This paper aims to explore consumer behavior during the pandemic and its relationship with QS Al-Furqon verse 67 as an important lesson. The phenomenon of consumer behavior in online belanja is interesting to research, especially during the Covid-19 pandemic.  This research is qualitative using an ethnographic approach. The results of this study show that online shopping behavior during the COVID-19 Pandemic is influenced by personalperceptions such as convenience, security, completeness, and attractive offers, but it needs a lot of consideration because of Islamic teachings, especially from QS.  Al-Furqon verse 67. This research can provide benefits for companies or online stores in attracting consumers to shop during the Covid-19 pandemic.