QS. AL-A’RAF [7] AYAT 31: PERILAKU KONSUMTIF MASYARAKAT BELANJA ONLINE

Abstract

The prolonged Covid-19 pandemic has an impact on people's economic activities, there is a shift in transactions, changes in consumer behavior and purchasing power of the community, this is due to government policies in restricting community activities. This study aims to measure consumptive behavior and purchasing power towards onlinesales during the Covid-19 pandemic. Consumer society is experiencing changes in behavior, especially in activities using the internet related to the purchase of goods/services which tends to increase. The factor that is very influential is in terms of time effectiveness, where individuals who are experiencing a quarantine period during a pandemic cannot carry out their full activities, so they spend more time opening the internet and shopping online. And the increased purchasing power of the people causes consumptive behavior, there is an explanation in the Qur'an Qs. Al-A'raf : 31