PERILAKU KONSUMSI DALAM ISLAM

Azkia Fi Dzikrillah; Himatul Ulya Fauziyah; Rindy Pratiwi

Azkia Fi Dzikrillah STEI Hamfar
Himatul Ulya Fauziyah STEI Hamfara
Rindy Pratiwi Manajemen Bisnis Syariah, STEI Hamfara, Yogyakarta

Abstract

This study aims to determine consumer behavior and relate it to an Islamic perspective. This research method uses qualitative methods with a descriptive approach narrating information obtained from various sources, such as: books, and articles in published journals. The results of the study show that principles in Islam such as the difference between halal and haram of a product can determine consumer behavior in decision making